It all starts with a sense of urgency -- Complacency and false urgency -- Increasing true urgency: one strategy, four tactics -- Tactic one: bring the outside in -- Tactic two: behave with urgency every day -- Tactic three: find opportunity in crises -- Tactic four: deal with "NoNo" -- Keeping...

Introduction -- Step one: Increase urgency- getting people to say "let's do something" -- Step two: Build guiding teams- finding the right people to make change happen -- Step three: Get the vision right- seeing the future -- Step four: Communicate for buy-in- getting the message right and...