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~person:"Arnould, Eric J."
~person:"Belk, Russell W."
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Deutschland"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Collection of articles of several authors"
~type_genre:"Conference paper"
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Arnould, Eric J.
Belk, Russell W.
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Schramm-Klein, Hanna
Sheth, Jagdish N.
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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ECONIS (ZBW)
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41
Markenstrategien aus der Sicht des Herstellers
Rudolph, Thomas
;
Zinkann, Reinhard Christian
- In:
Markenstrategien im Spannungsfeld Hersteller - Handel : …
,
(pp. 14-27)
.
2011
Persistent link: https://www.econbiz.de/10009009235
Saved in:
42
The role of neurophysiology, emotion and contingency in the explanation of consumer choice
Foxall, Gordon R.
;
Yani-de-Soriano, Mirella
;
Yousafzai, …
- In:
Handbook of developments in consumer behaviour
,
(pp. 461-522)
.
2012
Persistent link: https://www.econbiz.de/10009569268
Saved in:
43
People and things
Belk, Russell W.
- In:
Handbook of developments in consumer behaviour
,
(pp. 15-46)
.
2012
Persistent link: https://www.econbiz.de/10009569517
Saved in:
44
Special issue: New advertising formats
Pelsmacker, Patrick de
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009508039
Saved in:
45
Action research methods in consumer culture
Ozanne, Julie L.
;
Anderson, Laurel
- In:
Marketing management : a cultural perspective
,
(pp. 279-292)
.
2012
Persistent link: https://www.econbiz.de/10009508087
Saved in:
46
Diversity in European marketing : text and cases
Rudolph, Thomas
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10009530365
Saved in:
47
Sensitizing principles and practices central to social change methodologies
Ozanne, Julie L.
;
Fischer, Eileen
- In:
Transformative consumer research for personal and …
,
(pp. 89-106)
.
2012
Persistent link: https://www.econbiz.de/10009259663
Saved in:
48
Origins, qualities, and envisionments of transformative consumer research
Mick, David Glen
;
Pettigrew, Simone
;
Pechmann, Cornelia
; …
- In:
Transformative consumer research for personal and …
,
(pp. 3-24)
.
2012
Persistent link: https://www.econbiz.de/10009259666
Saved in:
49
The nature and effects of sharing in consumer behavior
Belk, Russell W.
;
Llamas, Rosa
- In:
Transformative consumer research for personal and …
,
(pp. 625-646)
.
2012
Persistent link: https://www.econbiz.de/10009260754
Saved in:
50
The motivational power of emotions and habits for the intention to adopt an electric car
Moons, Ingrid
;
Pelsmacker, Patrick de
;
Bont, Cees J. P. …
- In:
Macroeconomics and beyond : essays in honour of Wim Meeusen
,
(pp. 246-257)
.
2012
Persistent link: https://www.econbiz.de/10009488946
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