Bardhi, Fleura; Eckhardt, Giana M.; Arnould, Eric J. - In: Journal of Consumer Research 39 (2012) 3, pp. 510-510
This study investigates consumers’ relationship to possessions in the condition of contemporary global nomadism. Prior research argues that consumers form enduring and strong attachments to possessions because of their centrality to identity projects. This role is heightened in life...