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~person:"Arora, Nilesh"
~person:"Bekk, Magdalena"
~subject:"Advertising"
~subject:"Customer satisfaction"
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Advertising
Customer satisfaction
Brand image
8
Markenimage
8
Consumer behaviour
7
Konsumentenverhalten
7
Advertising effects
5
Werbewirkung
5
Celebrity endorsement
4
Celebrity-Werbung
4
Werbung
4
Brand management
2
Kundenzufriedenheit
2
Markenführung
2
Personality psychology
2
Persönlichkeitspsychologie
2
Viral marketing
2
Virales Marketing
2
purchase intention
2
word of mouth
2
Age group
1
Altersgruppe
1
Attitude towards the advertisement
1
Attractiveness
1
Attractiveness similarity
1
Beziehungsmarketing
1
Brand
1
Brand personality
1
Celebrity attractiveness
1
Celebrity-product congruence
1
Confidence
1
Congruence
1
Consumer involvement
1
Customer age
1
Customer retention
1
Destination management
1
Destinationsmanagement
1
Endorsement
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Holiday behaviour
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Internet marketing
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Arora, Nilesh
Bekk, Magdalena
Han, Heesup
10
Loureiro, Sandra Maria Correia
8
Gierl, Heribert
6
Huber, Frank
6
Usman, Osly
6
Gil Saura, Irene
5
Sreejesh, S.
5
Wong, IpKin Anthony
5
Chahal, Hardeep
4
Chua, Bee-Lia
4
Civelek, Mustafa Emre
4
Esmaeilpour, Majid
4
Hyun, Sunghyup Sean
4
Japutra, Arnold
4
Melewar, T. C.
4
Rather, Raouf Ahmad
4
Romaniuk, Jenni
4
Rosengren, Sara
4
Vashisht, Devika
4
Yu, Jongsik
4
Ahn, Jiseon
3
Allan, David
3
Assaker, Guy
3
Bang Nguyen Viet
3
Bilgihan, Anil
3
Buijzen, Moniek
3
Büttner, Miriam
3
Chang, Hua
3
Cohen, Justin
3
Dwivedi, Abhishek
3
Ekinci, Yuksel
3
Enkawa, Takao
3
Fazal-e-Hasan, Syed
3
Foroudi, Pantea
3
Frank, Björn
3
Fuentes-Blasco, María
3
Guzman, Francisco
3
Ha, Hong Youl
3
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Asian Academy of Management journal : AAMJ
1
Decision
1
Journal of business economics : JBE
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing letters : a journal of research in marketing
1
Review of marketing science
1
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ECONIS (ZBW)
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1
The benefits of similarity between tourist and destination personality
Bekk, Magdalena
;
Spörrle, Matthias
;
Kruse, Joachim
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
8
,
pp. 1008-1021
Persistent link: https://www.econbiz.de/10011608010
Saved in:
2
Influence of celebrity factors, consumer attitude and involvement on shoppers' purchase intention using hierarchical regression
Arora, Nilesh
;
Prashar, Sanjeev
;
Parsad, Chandan
;
Tata, …
- In:
Decision
46
(
2019
)
3
,
pp. 179-195
Persistent link: https://www.econbiz.de/10012116127
Saved in:
3
Traits grow important with increasing age : customer age, brand personality and loyalty
Bekk, Magdalena
;
Spörrle, Matthias
;
Landes, Miriam
; …
- In:
Journal of business economics : JBE
87
(
2017
)
4
,
pp. 511-531
Persistent link: https://www.econbiz.de/10011707433
Saved in:
4
What is not beautiful should match : how attractiveness similarity affects consumer responses to advertising
Bekk, Magdalena
;
Spörrle, Matthias
;
Völckner, Franziska
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 509-522
Persistent link: https://www.econbiz.de/10011780833
Saved in:
5
Mediating role of consumer involvement between celebrity endorsement and consumer evaluation : comparative study of high and low involvement product
Arora, Nilesh
;
Prashar, Sanjeev
;
Parsad, Chandan
; …
- In:
Asian Academy of Management journal : AAMJ
24
(
2019
)
2
,
pp. 113-142
Persistent link: https://www.econbiz.de/10012426497
Saved in:
6
Predicting user response behaviour towards social media advertising and e-WoM antecedents
Rana, Meghna
;
Arora, Nilesh
- In:
Review of marketing science
20
(
2022
)
1
,
pp. 83-112
Persistent link: https://www.econbiz.de/10013447851
Saved in:
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