Gallarza, Martina G.; Arteaga-Moreno, Francisco; Del … - In: Journal of Services Marketing 30 (2016) 2, pp. 165-185
Purpose Within the abundant and not always unanimous body or research on conceptual and methodological approaches to consumer value in services, there are two areas of relative consensus: the multidimensional nature of value (intra-variable approach) and the existence of causal relations with...