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Raising the dead : on brands that go bump in the night

Brown, Stephen; Patterson, Anthony; Ashman, Rachel - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 5/6, pp. 417-436

Persistent link: https://www.econbiz.de/10012515274

Netnography and design thinking : development and illustration in the vegan food industry

Ashman, Rachel; Patterson, Anthony; Kozinets, Robert V. - In: European Journal of Marketing 55 (2021) 9, pp. 2491-2514

Purpose: This paper aims to strengthen the process of design thinking by aligning it with netnography, specifically auto-netnography, which this paper asserts is particularly suited to the task of studying and enriching the actions of “designerly types” who seek to fashion monetisable...

Persistent link: https://www.econbiz.de/10012539560

Seeing the big picture in services marketing research : infographics, SEM and data visualisation

Ashman, Rachel; Patterson, Anthony - In: The journal of services marketing 29 (2015) 6/7, pp. 613-621

Persistent link: https://www.econbiz.de/10011418377

Is Barbie full of it?

Ashman, Rachel; Beach, Sylvia; Patterson, Anthony - In: Journal of customer behaviour 22 (2023) 1/2, pp. 20-30

Persistent link: https://www.econbiz.de/10014424180

Re-ordering motherhood and employment : mobilizing "mums everywhere" during Covid-19

Ashman, Rachel; Radcliffe, Laura; Patterson, Anthony; … - In: British journal of management 33 (2022) 3, pp. 1125-1143

Persistent link: https://www.econbiz.de/10013331108