Ashraf, Saba; Hafeez, Muhammad Haroon; Yaseen, Asif; … - In: Pakistan Journal of Commerce and Social Sciences (PJCSS) 11 (2017) 2, pp. 428-447
This paper aims to examine whether religion influences the purchase decision of potential customers. It is generally believed that Islam is a religion which provides holistic guidelines to its followers regarding all facets of life. Thus, it is interesting to know how strongly Islam impacts...
