Narrow search
Showing 1 - 3 of 3
Cover Image
Born Global's Use Of Innovative Solutions To Create Sustainable Competitive Advantages As It Expands And Grows In Different International Markets Svante Andersson
Andersson, Svante; Awuah, Gabriel; Wictor, Ingemar - Department of Management, Birkbeck College - 2014
Persistent link: https://www.econbiz.de/10010928568
Cover Image
A "cross-cultural RELQUAL-scale" in supplier-distributor relationships of Sweden and the USA
Payan, Janice M.; Svensson, Göran; Awuah, Gabriel; … - In: International marketing review 27 (2010) 5, pp. 541-562
Persistent link: https://www.econbiz.de/10008640539
Cover Image
A “cross‐cultural RELQUAL‐scale” in supplier‐distributor relationships of Sweden and the USA
Payan, Janice M.; Svensson, Göran; Awuah, Gabriel; … - In: International Marketing Review 27 (2010) 5, pp. 541-561
Purpose – The purpose of this paper is to develop a cross‐cultural RELQUAL‐scale in supplier‐distributor relationships in Sweden and the USA. Design/methodology/approach – The Swedish and US sampling frames consisted each of a random sample of 600 owners and managers of distribution...
Persistent link: https://www.econbiz.de/10014827502