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~person:"Bühler, André W."
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Neuromarketing
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Bühler, André W.
Gröppel-Klein, Andrea
128
Häusel, Hans-Georg
38
Germelmann, Claas Christian
32
Groeppel-Klein, Andrea
15
Koenigstorfer, Joerg
15
Königstorfer, Jörg
14
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Bühler, André
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
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ECONIS (ZBW)
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Neuromarketing im Sport
Bühler, André W.
;
Häusel, Hans-Georg
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 399-426)
.
2011
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