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Ow, Terence T.; Spaid, Brian I.; Wood, Charles A.; Ba, Sulin - In: Journal of organizational computing and electronic commerce 28 (2018) 4, pp. 294-314

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An empirical study of the cross-channel effects between web and mobile shopping channels

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Small companies in the digital economy

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Promotional marketing or word-of-mouth? : evidence from online restaurant reviews

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An exploratory study of the impact of e-service process on online customer satisfaction

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An Exploratory Study of the Impact of E-Service Process on Online Customer Satisfaction

Ba, Sulin - 2006

Although extensive academic research has examined the dynamics of interpersonal interactions between service providers and customers, much less research has investigated customer service encounters through technological interfaces such as the Web in electronic commerce transactions. Corporate...

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