Promotional marketing or word-of-mouth? : evidence from online restaurant reviews
Xianghua Lu; Sulin Ba; Lihua Huang; Yue Feng
| Year of publication: |
2013
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|---|---|
| Authors: | Lu, Xianghua ; Ba, Sulin ; Huang, Lihua ; Feng, Yue |
| Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 24.2013, 3, p. 596-612
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| Subject: | promotional marketing | online review | keyword sponsored search | online coupon | word of mouth | product price | product sales | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Verkaufsförderung | Sales promotion | Preismanagement | Pricing strategy | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Suchmaschine | Search engine | Gastronomie | Restaurant industry | Kundenbindungsprogramm | Loyalty program | Werbewirkung | Advertising effects | Electronic Commerce | E-commerce | Social Web | Social web |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010128867