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Analysis of the impact of advertising on the change of voter behavior of consumers (voters) in the Slovak Republic
Gburova, Jaroslava; Gavurova, Beata; Bacik, Radovan; … - In: Marketing i menedžment innovacij : m&mi 14 (2023) 3, pp. 134-141
Persistent link: https://www.econbiz.de/10014375513
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Artificial intelligence in predicting the bankruptcy of non-financial corporations
Gavurova, Beata; Jencova, Sylvia; Bacik, Radovan; … - In: Oeconomia Copernicana 13 (2022) 4, pp. 1215-1251
Persistent link: https://www.econbiz.de/10014249638
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Can negative word-of-mouth have any impact on brand sustainability?
Kakalejcik, Lukas; Fedorko, Richard; Gavurova, Beata; … - In: Marketing i menedžment innovacij : m&mi (2021) 1, pp. 212-224
Persistent link: https://www.econbiz.de/10013093338
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Political marketing : impact of public relations on the change in voter behaviour of consumers (voters)
Bacik, Radovan; Gavurova, Beata; Gburova, Jaroslava - In: Marketing i menedžment innovacij : m&mi (2021) 2, pp. 40-48
Persistent link: https://www.econbiz.de/10013161735
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Consumer shopping motive identification : study of webrooming vs. showrooming
Olearova, Maria; Gavurova, Beata; Bacik, Radovan - In: Marketing i menedžment innovacij : m&mi (2022) 2, pp. 231-243
Persistent link: https://www.econbiz.de/10013277571
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Identifying the relationship between the use of mobile technologies and time : a study based on a sample of oecd member countries
Olearova, Maria; Bacik, Radovan; Gavurova, Beata; … - In: Marketing i menedžment innovacij : m&mi 14 (2023) 1, pp. 99-110
Persistent link: https://www.econbiz.de/10014282024
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Examination of content types and social media engagement indicators on facebook : case analysis of 5-star hotels of Visegrad Group countries
Nastisin, Ludovit; Fedorko, Richard; Gavurova, Beata; … - In: Marketing i menedžment innovacij : m&mi 15 (2024) 1, pp. 112-119
Persistent link: https://www.econbiz.de/10014577921