Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Backhaus, Klaus"
~person:"Bamberg, Günter"
~subject:"B-to-B-Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Measuring purchasing performan...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
Unternehmen
40
Lehrbuch
33
Entscheidungstheorie
29
Theorie
12
Theory
12
Betriebswirtschaftslehre
11
Multivariate Analyse
11
Decision theory
10
Deutschland
10
Entscheidung
10
Business economics
9
Germany
7
Internationales Marketing
6
Investitionsgütermarketing
6
Statistik
6
Beschaffung
4
Business-to-business marketing
4
Decision
4
Multivariate analysis
4
Procurement
4
Betriebswirtschaftliche Entscheidung
3
Preismanagement
3
Pricing strategy
3
Betriebswirtschaft
2
Consumer behaviour
2
Entscheidungsfindung
2
Hand- und Lehrbücher, Nachschlagewerke
2
Konsumentenverhalten
2
Koordination
2
Lieferantenmanagement
2
Management
2
Marketing management
2
Marketingmanagement
2
Statistical theory
2
Statistische Methodenlehre
2
Supplier relationship management
2
Wettbewerb
2
Wettbewerbsstrategie
2
08.05.1990
1
more ...
less ...
Type of publication
All
Book / Working Paper
3
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Bibliografie enthalten
1
Bibliography included
1
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Graue Literatur
1
Handbook
1
Handbuch
1
Non-commercial literature
1
Sammelwerk
1
more ...
less ...
Language
All
German
3
English
2
Author
All
Backhaus, Klaus
Bamberg, Günter
Kleinaltenkamp, Michael
8
Nolte, Philipp Johannes
4
Jacob, Frank
3
Johnston, Wesley J.
3
Ritter, Thomas
3
Schaffrath, Kathrin
3
Schoenherr, Tobias
3
Sharma, Arun
3
Adamson, Brent
2
Bird, Anna
2
Fließ, Sabine
2
Geiger, Ingmar
2
Günther, Armin
2
Hallikas, Jukka
2
Hansen, Felix
2
Heinrich, Stephan
2
Klöter, Ralf
2
Kober, Stephan
2
Lasogga, Frank
2
Makkonen, Hannu Sakari
2
Mantena, Ravi
2
Masciadri, Peter
2
Mojir, Navid
2
Paesbrugghe, Bert
2
Rangarajan, Deva
2
Schiele, Holger
2
Schmidt, Karl
2
Sheth, Jagdish N.
2
Sudhir, K.
2
Wentzel, Daniel
2
Zunk, Bernd Markus
2
Zupancic, Dirk
2
Aarikka-Stenroos, Leena
1
Aitken, Alan
1
Alghababsheh, Mohammad
1
Alonso-Garcia, Javier
1
Andersen, Otto
1
Andersson, Per
1
Andersson, Svante
1
more ...
less ...
Published in...
All
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
1
Journal of business-to-business marketing
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
Backhaus, Klaus
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002154828
Saved in:
2
Biased tariff choices : exploring role effects in B to B settings
Backhaus, Klaus
;
Koch, Matthias
;
Stingel, Susanne
- In:
Journal of business-to-business marketing
18
(
2011
)
4
,
pp. 357-379
Persistent link: https://www.econbiz.de/10009412777
Saved in:
3
Marketing für Systemtechnologien : Entwicklung eines theoretisch-ökonomisch begründeten Geschäftstypenansatzes
Backhaus, Klaus
;
Aufderheide, Detlef
;
Späth, Georg-Michael
-
1994
Persistent link: https://www.econbiz.de/10014005112
Saved in:
4
Response Styles in internationalen B2B-Befragungen : eine empirische Analyse
Backhaus, Klaus
;
Auer, Philipp
;
Neun, Harald
-
2010
Persistent link: https://www.econbiz.de/10003970352
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
