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~person:"Backhaus, Klaus"
~person:"Weis, Hans Christian"
~subject:"Bibliographie"
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Business-to-business
marketing
textbooks : a comparative review
Backhaus, Klaus
;
Mell, Bastian
;
Sabel, Tatjana
- In:
Journal of business-to-business marketing
14
(
2007
)
4
,
pp. 11-65
Persistent link: https://www.econbiz.de/10003583763
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2
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung ; Werner H. Engelhardt zum 65. Geburtstag
Backhaus, Klaus
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10004322796
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