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~person:"Backhaus, Klaus"
~person:"Weis, Hans Christian"
~subject:"Bibliographie"
~subject:"Industriebetrieb"
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Bibliographie
Industriebetrieb
Marketing
72
Theorie
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9
Germany
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Hand- und Lehrbücher, Nachschlagewerke
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Werner Hans Engelhardt
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Wettbewerbsvorteil
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04.07.1991
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Bibliographie 1964-2006
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Backhaus, Klaus
Weis, Hans Christian
Barisch, Sina
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German American Conference on Industrial Marketing <1984, Mainz>
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USB Cologne (EcoSocSci)
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ECONIS (ZBW)
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Industrial
marketing
: a German-American perspective ; with 29 tables
Wilson, David T.
;
Albers, S.
-
1986
Persistent link: https://www.econbiz.de/10000071588
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2
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung ; Werner H. Engelhardt zum 65. Geburtstag
Backhaus, Klaus
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10004322796
Saved in:
3
Industrial
marketing
: a German American perspective ; with 29 tables
Backhaus, Klaus
(
contributor
);
Albers, Sönke
(
contributor
)
-
1986
Persistent link: https://www.econbiz.de/10004661022
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