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~person:"Backhaus, Klaus"
~person:"Winkelmann, Peter"
~subject:"Deutschland"
~type_genre:"Article in journal"
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Behavioral industrial
marketing
research in Germany and the United States : a comparison
Backhaus, Klaus
- In:
Journal of business research : JBR
13
(
1985
)
5
,
pp. 375-382
Persistent link: https://www.econbiz.de/10001021711
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