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Technologieintegration und Marketing
Backhaus, Klaus; Arnould, Eric J. - 1990
Persistent link: https://www.econbiz.de/10000797246
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Major systems marketing in Europe
Backhaus, Klaus - 1987
Persistent link: https://www.econbiz.de/10000816200
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Industriegütermarketing
Backhaus, Klaus - 1997 - 5., erw. und überarb. Aufl.
Persistent link: https://www.econbiz.de/10000628096
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Industrial marketing : a German-American perspective ; with 29 tables
Wilson, David T.; Albers, S. - 1986
Persistent link: https://www.econbiz.de/10000071588
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Industriegütermarketing
Backhaus, Klaus; Voeth, Markus - 2007 - 8., vollst. neu bearb. Aufl.
Persistent link: https://www.econbiz.de/10003329921
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Response Styles in internationalen B2B-Befragungen : eine empirische Analyse
Backhaus, Klaus; Auer, Philipp; Neun, Harald - 2010
Persistent link: https://www.econbiz.de/10003970352
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Enabling individualized recommendations and dynamic pricing of value-added services through willingness-to-pay data
Backhaus, Klaus; Becker, Jörg; Beverungen, Daniel; … - In: Electronic markets : the international journal on … 20 (2010) 2, pp. 131-146
Persistent link: https://www.econbiz.de/10003977233
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Vermarktung hybrider Leistungsbündel : das ServPay-Konzept
Backhaus, Klaus (contributor); Knackstedt, Ralf (contributor) - 2010
Persistent link: https://www.econbiz.de/10008653462
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Industriegütermarketing
Backhaus, Klaus; Voeth, Markus - 2010 - 9., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003874904
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To invest, or not to invest, in brands? : drivers of brand relevance in B2B markets
Backhaus, Klaus; Steiner, Michael; Lügger, Kai - In: Industrial marketing management : the international … 40 (2011) 7, pp. 1082-1092
Persistent link: https://www.econbiz.de/10009490299