Purpose: Shopping motivation has been extensively explored in traditional marketing context but less in online shopping. Utilitarian attribute of online shopping is one of the success factors of e-retailing. The purpose of this paper is to explore the utilitarian shopping motivation in online...

Purpose: The new coronavirus is a highly infectious disease with mutating variants leading to pervasive risk around geographies and public health system. The economy has been suffering due to the strategic lockdown adopted by the local administrative bodies, and in most of the countries, it is...