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Destination brand equity and tourist's revisit intention towards health tourism : an empirical study

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Destination brand equity and tourist's revisit intention towards health tourism : an empirical study

Rahman, Muhammad Sabbir; Bag, Surajit; Hassan, Hasliza; … - In: Benchmarking: An International Journal 29 (2021) 4, pp. 1306-1331

Purpose: This paper aims to investigate the relationship between destination brand equity and tourist's revisit intention towards health tourism destinations. The study also examines the mediating effect of destination brand association between destination-based brand equity and travellers'...

Persistent link: https://www.econbiz.de/10012637728