Rahman, Muhammad Sabbir; Bag, Surajit; Hassan, Hasliza; … - In: Benchmarking: An International Journal 29 (2021) 4, pp. 1306-1331
Purpose: This paper aims to investigate the relationship between destination brand equity and tourist's revisit intention towards health tourism destinations. The study also examines the mediating effect of destination brand association between destination-based brand equity and travellers'...