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Bagchi, Rajesh
He, Chuan
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Strategic Implications of Confirmation Bias‐Inducing Advertising
Bagchi, Rajesh
;
Ham, Sung H.
;
He, Chuan
- In:
Production and Operations Management
29
(
2020
)
6
,
pp. 1573-1596
Persistent link: https://www.econbiz.de/10012283774
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