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~person:"Bagherian, Anthony"
~person:"O'Cass, Aron"
~person:"Talib, Faisal"
~subject:"Marketingmanagement"
~subject:"Qualitätsmanagement"
~subject:"Unternehmenserfolg"
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Marketingmanagement
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Innovation
21
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15
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13
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Bagherian, Anthony
O'Cass, Aron
Talib, Faisal
Hottenrott, Hanna
26
Czarnitzki, Dirk
23
Antony, Jiju
19
Peters, Bettina
19
Veugelers, Reinhilde
18
Rammer, Christian
17
Fritz, Wolfgang
16
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14
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13
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12
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12
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12
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11
Baslandze, Salomé
11
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11
Gorodnichenko, Yuriy
11
Mairesse, Jacques
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Nijkamp, Peter
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Saunila, Minna
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Song, Michael
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Stern, Scott
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Wang, Chengqi
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Devadasan, S. R.
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9
Coad, Alexander
9
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9
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Industrial marketing management : the international journal for industrial and high-tech firms
4
European journal of marketing : EJM
2
International journal of productivity and quality management : IJPQM
2
Journal of strategic marketing
2
The journal of business & industrial marketing
2
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
1
Australasian marketing journal
1
Benchmarking : an international journal ; BIJ
1
International journal of knowledge management studies : IJKMS
1
International journal of quality & reliability management
1
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1
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1
Journal of business research : JBR
1
Leadership & organization development journal
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Services marketing quarterly
1
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ECONIS (ZBW)
29
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1
The role of intellectual resources, product
innovation
capability, reputational resources and marketing capability combinations in firm growth
O'Cass, Aron
;
Sok, Phyra
- In:
International small business journal : researching …
32
(
2014
)
8
,
pp. 996-1018
Persistent link: https://www.econbiz.de/10010441219
Saved in:
2
The role of entrepreneurial marketing in new technology ventures first product commercialisation
Ahmadi, Hormoz
;
O'Cass, Aron
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 47-60
Persistent link: https://www.econbiz.de/10011580583
Saved in:
3
Transforming entrepreneurial posture into a superior first product market position via dynamic capabilities and TMT prior start-up experience
Ahmadi, Hormoz
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
68
(
2018
),
pp. 95-105
Persistent link: https://www.econbiz.de/10011822133
Saved in:
4
Mastering the complementarity between marketing mix and cutomer-focused capabilities to enhance new product performance
O'Cass, Aron
;
Heirati, Nima
- In:
The journal of business & industrial marketing
30
(
2015
)
1
,
pp. 60-71
Persistent link: https://www.econbiz.de/10010526569
Saved in:
5
Supporting new product commercialization through managerial social ties and market knowledge development in an emerging economy
Heirati, Nima
;
O'Cass, Aron
- In:
Asia Pacific journal of management : APJM ; a …
33
(
2016
)
2
,
pp. 411-433
Persistent link: https://www.econbiz.de/10011583813
Saved in:
6
Supporting product innovativeness and customer value at the bottom of the pyramid through context-specific capabilities and social ties
Getnet, Hailu
;
O'Cass, Aron
;
Ahmadi, Hormoz
;
Siahtiri, Vida
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 70-80
Persistent link: https://www.econbiz.de/10012146610
Saved in:
7
Identifying the resource conditions that maximize the relationship between ambidexterity and new product performance
Heirati, Nima
;
O'Cass, Aron
;
Sok, Phyra
- In:
The journal of business & industrial marketing
32
(
2017
)
8
,
pp. 1038-1050
Persistent link: https://www.econbiz.de/10011802533
Saved in:
8
Why doesn't our branding pay off : optimising the effects of branding through
innovation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 509-529
Persistent link: https://www.econbiz.de/10011574456
Saved in:
9
Achieving superior SME performance : overarching role of marketing,
innovation
, and learning capabilities
Sok, Phyra
;
O'Cass, Aron
;
Sok, Keo Mony
- In:
Australasian marketing journal
21
(
2013
)
3
,
pp. 161-167
Persistent link: https://www.econbiz.de/10010125790
Saved in:
10
Achieving superior
innovation
-based performance outcomes in SMEs through
innovation
resource : capability complementarity
Sok, Phyra
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
40
(
2011
)
8
,
pp. 1285-1293
Persistent link: https://www.econbiz.de/10009410661
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