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Bagozzi, Richard
Bonoma, Thomas V.
35
Shapiro, Benson P.
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Moriarty, Rowland T.
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Organizational buying behavior
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The dyadic paradigm with specific application toward industrial marketing
Bonoma, Thomas V.
;
Bagozzi, Richard
;
Zaltman, Gerald
- In:
Organizational buying behavior
,
(pp. 49-66)
.
1978
Persistent link: https://www.econbiz.de/10001944231
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