Segmenting the industrial market
Thomas V. Bonoma; Benson P. Shapiro
| Year of publication: |
1983
|
|---|---|
| Authors: | Bonoma, Thomas V. ; Shapiro, Benson P. |
| Publisher: |
Lexington, Mass. [u.a.] : Lexington Books |
| Subject: | Industrie | Absatzpolitik | Marktsegmentierung | Market segmentation | Großbritannien | United Kingdom | B-to-B-Marketing | Business-to-business marketing | Marketing | Industriebetrieb |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | XI, 126 S graph. Darst 8° |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Bibliography: p117-122. - Includes index |
| ISBN: | 0-669-06578-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000664026