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~person:"Bagozzi, Richard P."
~person:"Mahieu, François Régis"
~subject:"Wettbewerbsstrategie"
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Consideration sets as goal-derived categories : an application to market structuring
Paulssen, Marcel
;
Bagozzi, Richard P.
;
Birk, Matthias M.
-
2005
Persistent link: https://www.econbiz.de/10003278373
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