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Innovation and R&D Activities...
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Planned social change and the diffusion of
innovation
Zaltman, Gerald
;
Bagozzi, Richard P.
;
Andreasen, Alan R.
; …
-
2018
Persistent link: https://www.econbiz.de/10011899968
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A holistic methodology for modeling consumer response to
innovation
Bagozzi, Richard P.
- In:
Operations research
31
(
1983
)
1
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pp. 128-176
Persistent link: https://www.econbiz.de/10001847623
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