A holistic methodology for modeling consumer response to innovation
Year of publication: |
1983
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Authors: | Bagozzi, Richard P. |
Published in: |
Operations research. - Catonsville, MD : INFORMS, ISSN 0030-364X, ZDB-ID 123389-0. - Vol. 31.1983, 1, p. 128-176
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Subject: | Innovation | Verbraucher | Marktforschung |
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