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How and when brand coolness transforms product quality judgments into positive word of mouth and intentions to buy/use
Bagozzi, Richard P.; Khoshnevis, Mozhde - In: Journal of marketing theory and practice : JMTP 31 (2023) 4, pp. 383-402
Persistent link: https://www.econbiz.de/10014426267
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Consumer arrogance and word-of-mouth
Ruvio, Ayalla; Bagozzi, Richard P.; Hult, Tomas M.; … - In: Journal of the Academy of Marketing Science 48 (2020) 6, pp. 1116-1137
Persistent link: https://www.econbiz.de/10012386871
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A Social Influence Model of Consumer Participation in Network- and Small-Group-Based Virtual Communities
Dholakia, Utpal M.; Bagozzi, Richard P.; Pearo, Lisa Klein - 2014
We investigate two key group-level determinants of virtual community participation - group norms and social identity - and consider their motivational antecedents and mediators. We also introduce a marketing-relevant typology to conceptualize virtual communities, based on the distinction between...
Persistent link: https://www.econbiz.de/10014072118
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The bittersweet experience of being envied in a consumption context
Romani, Simona; Grappi, Silvia; Bagozzi, Richard P. - In: European journal of marketing : EJM 50 (2016) 7/8, pp. 1239-1262
Persistent link: https://www.econbiz.de/10011608996
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Customer coping in response to relationship transgressions : an attachment theoretic approach
Paulssen, Marcel; Bagozzi, Richard P. - In: Handbook of brand relationships, (pp. 358-375). 2009
Persistent link: https://www.econbiz.de/10003915640
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Customer coping in response to relationship transgressions : an attachment theoretic approach
Paulssen, Marcel; Bagozzi, Richard P. - 2007
Persistent link: https://www.econbiz.de/10003530374
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Consumer participation in the design and realization stages of production : how self-production shapes consumer evaluations and relationships to products
Atakan, S. Sinem; Bagozzi, Richard P.; Yoon, Carolyn - In: International journal of research in marketing : IJRM ; … 31 (2014) 4, pp. 395-408
Persistent link: https://www.econbiz.de/10011280168
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Bringing relationships into consumer decision-making
Simpson, Jeffry A.; Griskevicius, Vladas; Rothman, … - In: Journal of consumer psychology : JCP : the official … 22 (2012) 3, pp. 329-331
Persistent link: https://www.econbiz.de/10009580758
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Genetic and neurological foundations of customer orientation : field and experimental evidence
Bagozzi, Richard P.; Verbeke, Willem J. M. I.; Berg, … - In: Journal of the Academy of Marketing Science 40 (2012) 5, pp. 639-658
Persistent link: https://www.econbiz.de/10009621886
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Managing customer uncertainty in making service offshoring decisions
Lu, Lu; Gregory, Gary D.; Ngo, Liem Viet; Bagozzi, … - In: Journal of service research 24 (2021) 4, pp. 500-519
Persistent link: https://www.econbiz.de/10012662582