Bringing relationships into consumer decision-making
Year of publication: |
2012
|
---|---|
Authors: | Simpson, Jeffry A. ; Griskevicius, Vladas ; Rothman, Alexander J. |
Other Persons: | Bagozzi, Richard P. (contributor) ; Gorlin, Margarita (reviewed) ; Wood, Wendy (reviewed) |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 22.2012, 3, p. 329-331
|
Subject: | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision | Beziehungsmarketing | Relationship marketing |
-
A data-mining framework for designing personalized e-commerce support tools
Maciag, Timothy, (2009)
-
Weiber, Rolf, (2010)
-
Neurale Korrelate der Kundenloyalität : eine neuroökonomische Studie
Backhaus, Christof, (2007)
- More ...
-
Social influence on consumer decisions : motives, modes, and consequences
Wood, Wendy, (2012)
-
Gorlin, Margarita, (2012)
-
Alternative approaches for thinking about and modeling consumer decisions in relationships
Bagozzi, Richard P., (2012)
- More ...