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Advertising and coordination
Bagwell, Kyle - In: The review of economic studies 61 (1994) 1, pp. 153-172
Persistent link: https://www.econbiz.de/10001155349
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Adversing as information : matching products to buyers
Bagwell, Kyle - In: Journal of economics & management strategy : JEMS 2 (1993) 2, pp. 199-243
Persistent link: https://www.econbiz.de/10001169123
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Advertising collusion in retail markets
Bagwell, Kyle; Lee, Gea M. - In: The B.E. journal of economic analysis & policy 10 (2010) 1, pp. 1-52
Persistent link: https://www.econbiz.de/10009550934
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Advertising, generic competition and price regulation in pharmaceutical markets
Königbauer, Ingrid - In: CESifo economic studies : CESifo, a joint initiative of … 52 (2006) 3, pp. 565-586
The effect of price regulation on generic market entry and welfare in the presence of (persuasive) advertising is … analysed. An incumbent has the possibility to invest in advertising targeted at the physician. Advertising creates vertical …
Persistent link: https://www.econbiz.de/10003379146
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Advertising and generic market entry
Königbauer, Ingrid - In: Journal of health economics 26 (2007) 2, pp. 286-305
Persistent link: https://www.econbiz.de/10003438049