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Exploring the impact of packaging interactions on quality of life among older consumers
Ford, Nicholas; Trott, Paul; Simms, Chris - In: Journal of marketing management : MM 32 (2016) 3/4, pp. 275-312
Persistent link: https://www.econbiz.de/10011545626
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Case analysis of innovation in the packaging industry using the cyclic innovation model
Ford, Nicholas; Trott, Paul; Simms, Chris; Hartmann, Dap - In: International journal of innovation management 18 (2014) 5, pp. 1-24
Persistent link: https://www.econbiz.de/10010460868
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When new product development fails in China : mediating effects of voice behaviour and learning from failure
Bang, Nguyen; Chen, Junsong; De Cremer, David - In: Asia Pacific business review 23 (2017) 4, pp. 559-575
Persistent link: https://www.econbiz.de/10012154059
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The effect of transformational obstacles on new product development by emerging market firms
Bahl, Mona; Kos, Anthony J. - In: International journal of business and emerging markets … 9 (2017) 4, pp. 393-413
Persistent link: https://www.econbiz.de/10011860647
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The influence of competition from informal firms on new product development
McCann, Brian T.; Bahl, Mona - In: Strategic management journal 38 (2017) 7, pp. 1518-1535
Persistent link: https://www.econbiz.de/10011702852
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Impact of CRM strategy on relationship commitment and new product development : mediating effects of learning from failure
Bang, Nguyen; Chen, Junsong; Foroudi, Pantea; Yu, Xiaoyu; … - In: Journal of strategic marketing 30 (2022) 5, pp. 443-480
Persistent link: https://www.econbiz.de/10013370891