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Consumer behaviour
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Bai, Lijuan
Han, Heesup
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Belk, Russell W.
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100
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Khare, Arpita
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Ko, Eunju
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Jang, Soocheong
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Laroche, Michel
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Chaloupka, Frank J.
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Journal of electronic commerce research : JECR
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Impact of firm-generated content on firm performance and consumer engagement : evidence from social media in China
Bai, Lijuan
;
Yan, Xiangbin
- In:
Journal of electronic commerce research : JECR
21
(
2020
)
1
,
pp. 56-74
Persistent link: https://www.econbiz.de/10012295987
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