Narrow search
Showing 1 - 7 of 7
Cover Image
Marktforschung und Marketing-Management : computerbasierte Entscheidungsunterstützung ; Buch mit Diskette
Gaul, Wolfgang; Baier, Daniel - 1994 - 2., durchges. Aufl.
Persistent link: https://www.econbiz.de/10000145310
Cover Image
Marktforschung und Marketing-Management : computerbasierte Entscheidungsunterstützung
Gaul, Wolfgang; Baier, Daniel - 1993
Persistent link: https://www.econbiz.de/10014009497
Cover Image
Marktforschung und Marketing-Management : computerbasierte Entscheidungsunterstützung ; Buch mit Diskette
Gaul, Wolfgang; Baier, Daniel - 1994 - 2., durchges. Aufl.
Persistent link: https://www.econbiz.de/10004913999
Cover Image
Technology acceptance modeling of augmented reality at the point of sale : can surveys be replaced by an analysis of online reviews?
Rese, Alexandra; Schreiber, Stefanie; Baier, Daniel - In: Journal of retailing and consumer services 21 (2014) 5, pp. 869-876
Persistent link: https://www.econbiz.de/10010407211
Cover Image
Effects of lead-usership on the acceptance of media innovations : a mobile augmented reality case
Mütterlein, Joschka; Kunz, Reinhard E.; Baier, Daniel - In: Technological forecasting & social change : an … 145 (2019), pp. 113-124
Persistent link: https://www.econbiz.de/10012134286
Cover Image
Enhancing the online decision-making process by using augmented reality : a two country comparison of youth markets
Pantano, Eleonora; Rese, Alexandra; Baier, Daniel - In: Journal of retailing and consumer services 38 (2017), pp. 81-95
Persistent link: https://www.econbiz.de/10011743166
Cover Image
How augmented reality apps are accepted by consumers : a comparative analysis using scales and opinions
Rese, Alexandra; Baier, Daniel; Geyer-Schulz, Andreas; … - In: Technological forecasting & social change : an … 124 (2017), pp. 306-319
Persistent link: https://www.econbiz.de/10011899416