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~person:"Baker, Michael John"
~person:"Keller, Kevin Lane"
~subject:"Marketing management"
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Marketing management
Marketing
69
Marketingmanagement
35
Marketing theory
17
Marketingtheorie
17
Theorie
11
Theory
11
Strategisches Management
9
USA
9
United States
8
Aufsatzsammlung
5
Management
5
Werbung
5
Einführung
4
Wörterbuch
4
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3
Markenführung
3
Advertising
2
Betriebswirtschaftslehre
2
Brand image
2
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2
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2
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2
Absatz
1
Absatzpolitik
1
Absatztheorie
1
Adverse Selektion
1
Adverse selection
1
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1
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1
Beziehungsmarketing
1
Brand
1
Business-to-business marketing
1
Cold War
1
Communication
1
Consumer behaviour
1
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1
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1
Dienstleistungsmanagement
1
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English
23
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4
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Baker, Michael John
Keller, Kevin Lane
Kotler, Philip
71
Kerin, Roger A.
23
Meffert, Heribert
23
Armstrong, Gary
21
Hartley, Steven W.
19
Bruhn, Manfred
18
Kirchgeorg, Manfred
18
Pepels, Werner
18
Peter, Jerome Paul
17
Kuß, Alfred
16
Donnelly, James H.
14
Unger, Fritz
13
Piercy, Nigel
12
Rudelius, William
12
Burmann, Christoph
11
Tomczak, Torsten
10
Homburg, Christian
9
Huber, Frank
9
Kleinaltenkamp, Michael
9
Runia, Peter
9
Sheth, Jagdish N.
9
Adeola, Ogechi
8
Doyle, Peter
8
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8
Hinson, Robert
8
Levinson, Jay Conrad
8
Morgan, Neil A.
8
Vrontis, Demetris
8
Boone, Louis E.
7
Ferrell, Odies C.
7
Helm, Roland
7
Hutt, Michael D.
7
Opresnik, Marc Oliver
7
Scharf, Andreas
7
Speh, Thomas W.
7
Balmer, John M. T.
6
Boyd, Harper W.
6
Cravens, David W.
6
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2
wi - Wirtschaft
2
wi wirtschaft
2
Always learning
1
Brand management ; Vol. 1
1
Does marketing need reform? : fresh perspectives on the future
1
EBSCOhost eBook Collection
1
EuroMed journal of business
1
Journal of marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Marketing
1
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1
The evolution of integrated marketing communications : the customer-driven marketplace
1
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ECONIS (ZBW)
27
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1
The
marketing
book
Baker, Michael John
(
contributor
)
-
1994
-
3., rev. ed
Persistent link: https://www.econbiz.de/10000550885
Saved in:
2
Marketing
strategy and management
Baker, Michael J.
;
Baker, Michael John
-
1985
Persistent link: https://www.econbiz.de/10000559830
Saved in:
3
Marketing
management
Kotler, Philip
;
Keller, Kevin Lane
;
Brady, Mairead
; …
-
2009
-
1. publ., [european ed.]
Persistent link: https://www.econbiz.de/10003792025
Saved in:
4
Holistic
marketing
: a broad, integrated perspective to
marketing
management
Keller, Kevin Lane
;
Kotler, Philip
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 300-303)
.
2006
Persistent link: https://www.econbiz.de/10003430357
Saved in:
5
Marketing
management
Kotler, Philip
-
2009
-
13. ed., international ed.
Persistent link: https://www.econbiz.de/10003685526
Saved in:
6
The
marketing
advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
Saved in:
7
Marketing
management
Kotler, Philip
-
2012
-
2. European ed.
Persistent link: https://www.econbiz.de/10009570770
Saved in:
8
A framework for
marketing
management
Kotler, Philip
;
Keller, Kevin Lane
-
2012
-
5. ed., international ed.
Persistent link: https://www.econbiz.de/10009373766
Saved in:
9
A framework for
marketing
management
Kotler, Philip
-
2016
-
Sixth edition, global edition
Persistent link: https://www.econbiz.de/10011286371
Saved in:
10
The
marketing
dilemma
Baker, Michael John
- In:
EuroMed journal of business
8
(
2013
)
2
,
pp. 104-116
Persistent link: https://www.econbiz.de/10010198171
Saved in:
1
2
3
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