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Baker, Michael John
Hunt, Shelby D.
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Masterful operant resources, masterful marketing competences, and the masterful marketing academic
Hunt, Shelby D.
;
Madhavaram, Sreedhar
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1869-1875
Persistent link: https://www.econbiz.de/10014450164
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