We study the strategy of bundling a large number of information goods, such as those increasingly available on the Internet, and selling them for a fixed price. We analyze the optimal bundling strategies for a multiproduct monopolist, and we find that bundling very large numbers of unrelated...

The Internet has signi.cantly reduced the marginal cost of producing and distributing digital information goods. It also coincides with the emergence of new competitive strategies such as large-scale bundling. In this paper, we show that bundling can create “economies of aggregation” for...

As search costs and other coordination costs decline, theory predictsthat firms should optimally increase the number of suppliers with whichthey do business. Despite recent declines in these costs due toinformation technology, there is little evidence of an increase in thenumber of suppliers...

Organizations are transforming their relationships with their businesspartners. For example, instead of playing off dozens or even hundreds ofcompeting suppliers against each other, many firms are finding it moreprofitable to work closely with only a small number of"partners". While these firms...

Once purchased, information goods are often shared within small social communities. Software and music, for example, can be easily shared among family or friends. In this paper, we ask whether such sharing will undermine seller profit. We reach several surprising conclusions. We find, for...

We analyze pricing strategies for digital information goods, such as those increasingly available via the Internet. Because perfect copies of such goods can be created and distributed almost costlessly, any single positive price for copies is likely to be socially inefficient. However, we show...