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Balabanis, George
Slater, Stanley F.
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Industrial marketing management : the international journal for industrial and high-tech firms
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Alignments and misalignments of realized marketing strategies with administrative systems : performance implications
Chari, Simos
;
Balabanis, George
;
Robson, Matthew J.
; …
- In:
Industrial marketing management : the international …
63
(
2017
),
pp. 129-144
Persistent link: https://www.econbiz.de/10011730161
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