Alignments and misalignments of realized marketing strategies with administrative systems : performance implications
Simos Chari, George Balabanis, Matthew J. Robson, Stanley Slater
| Year of publication: |
May 2017
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|---|---|
| Authors: | Chari, Simos ; Balabanis, George ; Robson, Matthew J. ; Slater, Stanley F. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 63.2017, p. 129-144
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| Subject: | Misalignment | Performance | Realized marketing strategy | Structure | Strategic control | Marketingmanagement | Marketing management | Unternehmenserfolg | Firm performance | Strategisches Management | Strategic management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2016.11.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011730161