Narrow search
Showing 1 - 3 of 3
Cover Image
Modeling attitude constructs in movie product placement
Balasubramanian, Siva Kumar; Patwardhan, Hemant; … - In: The journal of product & brand management 23 (2014) 7, pp. 516-531
Persistent link: https://www.econbiz.de/10010467560
Cover Image
Delay-discounting rewards from consumer sales promotions
Coker, Kesha K.; Pillai, Deepa; Balasubramanian, Siva Kumar - In: The journal of product & brand management 19 (2010) 7, pp. 487-495
Persistent link: https://www.econbiz.de/10008772591
Cover Image
Message exposure with friends : the role of social context on attitudes towards prominently placed brands
Coker, Kesha K.; Altobellom Suzanne A.; … - In: Journal of consumer behaviour : an international … 12 (2013) 2, pp. 102-111
Persistent link: https://www.econbiz.de/10009738785