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Where the wild brands are: some thoughts on anthropomorphic marketing

Brown, Stephen - In: The marketing review 10 (2010) 3, pp. 209-224

Persistent link: https://www.econbiz.de/10008651242

She was fine when she left here : polysemy, patriarchy, and personification in brand Titanic's birthplace

Brown, Stephen - In: Psychology & marketing 31 (2014) 1, pp. 93-102

Persistent link: https://www.econbiz.de/10010251697

Animal house : brand mascots, mascot brands and more besides

Brown, Stephen - In: Journal of customer behaviour 13 (2014) 2, pp. 77-92

Persistent link: https://www.econbiz.de/10010415669

Is branding going gothic? : a descent into the Mallström

Brown, Stephen - In: Journal of customer behaviour 19 (2020) 2, pp. 175-197

Persistent link: https://www.econbiz.de/10012299029

Figures in the carpet of branding

Brown, Stephen - In: Journal of service management 33 (2022) 3, pp. 428-436

Persistent link: https://www.econbiz.de/10013325592

Profit from poetry : bards, brands, and burnished bottom lines

Brown, Stephen; Wijland, Roel - In: Business horizons 58 (2015) 5, pp. 551-561

Persistent link: https://www.econbiz.de/10011349248

Titanic : consuming the myths and meanings of an ambiguous brand

Brown, Stephen; McDonagh, Pierre; Shultz, Clifford J. - In: Journal of consumer research : JCR ; an … 40 (2013/14) 4, pp. 595-614

Persistent link: https://www.econbiz.de/10010226808

Do cities have broad shoulders? : does motown need a haircut? ; on urban branding and the personification of place

Brown, Stephen; Campelo, Adriana - In: Journal of macromarketing : examining the interactions … 34 (2014) 4, pp. 421-434

Persistent link: https://www.econbiz.de/10010467247

Raising the dead : on brands that go bump in the night

Brown, Stephen; Patterson, Anthony; Ashman, Rachel - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 5/6, pp. 417-436

Persistent link: https://www.econbiz.de/10012515274

Where the Wild Brands Are : Some Thoughts on Anthropomorphic Marketing

Brown, Stephen - 2012

Throughout history, humankind has had a love-hate relationship with wild animals. On the one hand, we fear and detest powerful predators, especially those that destroy our crops and kill our livestock. On the other hand, we envy and admire their speed and grace, adorn ourselves in their fur and...

Persistent link: https://www.econbiz.de/10014172006