Figures in the carpet of branding
Year of publication: |
2022
|
---|---|
Authors: | Brown, Stephen |
Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5826, ZDB-ID 2495133-X. - Vol. 33.2022, 3, p. 428-436
|
Subject: | Branding | Metaphor | Relationships | Trope | Typology | Markenführung | Brand management | Markenimage | Brand image | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing |
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