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~person:"Balmer, John M.T."
~person:"Dens, Nathalie"
~person:"Guzman, Francisco"
~subject:"Brand attitude"
~subject:"Brand placement"
~subject:"Design"
~subject:"Marketingmanagement"
~subject:"Social web"
~subject:"United States"
~subject:"Werbung"
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Brand attitude
Brand placement
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Brand management
54
Markenführung
54
Consumer behaviour
31
Konsumentenverhalten
31
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30
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30
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18
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Brand extension
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Fernsehwerbung
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Balmer, John M.T.
Dens, Nathalie
Guzman, Francisco
Keller, Kevin Lane
23
Melewar, T. C.
21
Burmann, Christoph
18
Loureiro, Sandra Maria Correia
18
Ko, Eunju
15
Martínez-López, Francisco J.
14
Pelsmacker, Patrick de
13
Balmer, John M. T.
12
Foroudi, Pantea
12
Gázquez-Abad, Juan Carlos
12
Wheeler, Alina
12
Baumgarth, Carsten
11
Christodoulides, George
11
Cova, Bernard
11
De Chernatony, Leslie
11
Gierl, Heribert
11
Veloutsou, Cleopatra
11
Kunkel, Thilo
10
Laukkanen, Tommi
10
Rita, Paulo
10
Romaniuk, Jenni
10
Bruhn, Manfred
9
Pipek, Volkmar
9
Urde, Mats
9
Bang, Nguyen
8
Chan-Olmsted, Sylvia M.
8
Eisend, Martin
8
Hajli, Nick
8
Merrilees, Bill
8
Pitt, Leyland F.
8
Schultz, Don E.
8
Brunner, Christian Boris
7
Chen, Qimei
7
D'Ippolito, Beatrice
7
Gupta, Suraksha
7
Heere, Bob
7
Hollebeek, Linda D.
7
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7
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Journal of business research : JBR
5
The journal of brand management : an international journal
5
International journal of advertising : the quarterly review of marketing communications
2
The journal of product & brand management
2
Brand management in emerging markets : theories and practice
1
Breaking new ground in theory and practice
1
European Journal of Marketing
1
International journal of advertising : the review of marketing communications
1
International marketing review
1
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1
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ECONIS (ZBW)
25
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1
Design
, corporate brand
design
, and corporate heritage brand
design
: what are they? : what of them?
Balmer, John M.T.
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 97-115
Persistent link: https://www.econbiz.de/10014251422
Saved in:
2
Mixed-media modeling may help optimize campaign recognition and brand interest : how to apply the "mixture-amount modeling" method to cross-platform effectiveness measurement
Aleksandrovs, Leonids
;
Goos, Peter
;
Dens, Nathalie
; …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 443-457
Persistent link: https://www.econbiz.de/10011429184
Saved in:
3
Does poor fit always lead to negative evaluations? : extension advertising and perceived brand quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
4
Do I know you? : how brand familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
Saved in:
5
Self-brand congruity and brand communication
Rajabi, Mahdi
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Brand management in emerging markets : theories and practice
,
(pp. 137-153)
.
2014
Persistent link: https://www.econbiz.de/10010417738
Saved in:
6
When perceived ability to influence plays a role : brand co-creation in Web 2.0
Kennedy, Eric
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 342-350
Persistent link: https://www.econbiz.de/10011777351
Saved in:
7
Brand placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
8
Better together? : harnessing the power of brand placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
Saved in:
9
How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011962803
Saved in:
10
Cultural brands from emerging markets : brand image across host and home countries
Guzman, Francisco
;
Paswan, Audesh K.
- In:
Journal of international marketing
17
(
2009
)
3
,
pp. 71-86
Persistent link: https://www.econbiz.de/10003889918
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