//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Balmer, John M.T."
~person:"Dens, Nathalie"
~subject:"Brand attitude"
~subject:"Brand placement"
~subject:"Corporate culture"
~subject:"Design"
~subject:"Marketingmanagement"
~subject:"Social web"
~subject:"United States"
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Werbemitteldesign und Markenpo...
Similar by subject
Narrow search
Delete all filters
| 10 applied filters
Year of publication
From:
To:
Subject
All
Brand attitude
Brand placement
Corporate culture
Design
Marketingmanagement
Social web
United States
Werbung
Brand management
28
Markenführung
28
Advertising effects
14
Werbewirkung
14
Consumer behaviour
13
Konsumentenverhalten
13
Brand image
10
Markenimage
10
Product Placement
10
Product placement
10
Marketing management
7
Brand
6
Brand architecture
6
Corporate reputation
6
Firmenimage
6
Markenarchitektur
6
Markenartikel
6
Advertising
5
Unternehmenskultur
5
Brand extension
4
Fernsehwerbung
4
Markentransfer
4
Public relations
4
Social Web
4
Television advertising
4
Öffentlichkeitsarbeit
4
Belgien
3
Belgium
3
Corporate brand
3
Corporate brand identification
3
Corporate identity
3
Fernsehprogramm
3
Internet marketing
3
New product development
3
Online-Marketing
3
more ...
less ...
Online availability
All
Undetermined
15
Type of publication
All
Article
19
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
17
Aufsatz in Zeitschrift
17
Aufsatz im Buch
2
Book section
2
Conference paper
1
Konferenzbeitrag
1
Language
All
English
20
Author
All
Balmer, John M.T.
Dens, Nathalie
Melewar, T. C.
26
Keller, Kevin Lane
23
Balmer, John M. T.
22
Burmann, Christoph
22
Loureiro, Sandra Maria Correia
19
Ko, Eunju
16
De Chernatony, Leslie
15
Martínez-López, Francisco J.
14
Pelsmacker, Patrick de
14
Baumgarth, Carsten
13
Foroudi, Pantea
12
Gázquez-Abad, Juan Carlos
12
Wheeler, Alina
12
Bruhn, Manfred
11
Christodoulides, George
11
Cova, Bernard
11
Gierl, Heribert
11
Veloutsou, Cleopatra
11
Bang, Nguyen
10
Kunkel, Thilo
10
Laukkanen, Tommi
10
Rita, Paulo
10
Romaniuk, Jenni
10
Eisend, Martin
9
Gupta, Suraksha
9
Hollebeek, Linda D.
9
Ind, Nicholas
9
Pipek, Volkmar
9
Schultz, Don E.
9
Urde, Mats
9
Chan-Olmsted, Sylvia M.
8
Esch, Franz-Rudolf
8
Guzman, Francisco
8
Hajli, Nick
8
Huber, Frank
8
Meffert, Heribert
8
Merrilees, Bill
8
Pitt, Leyland F.
8
Schroeder, Jonathan E.
8
more ...
less ...
Published in...
All
Journal of business research : JBR
4
The journal of brand management : an international journal
4
International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
2
Brand management in emerging markets : theories and practice
1
Breaking new ground in theory and practice
1
European Journal of Marketing
1
Journal of advertising research
1
Journal of electronic commerce research : JECR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Marketing letters : a journal of research in marketing
1
Qualitative market research : an international journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
20
Showing
1
-
10
of
20
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Design
, corporate brand
design
, and corporate heritage brand
design
: what are they? : what of them?
Balmer, John M.T.
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 97-115
Persistent link: https://www.econbiz.de/10014251422
Saved in:
2
Mixed-media modeling may help optimize campaign recognition and brand interest : how to apply the "mixture-amount modeling" method to cross-platform effectiveness measurement
Aleksandrovs, Leonids
;
Goos, Peter
;
Dens, Nathalie
; …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 443-457
Persistent link: https://www.econbiz.de/10011429184
Saved in:
3
Does poor fit always lead to negative evaluations? : extension advertising and perceived brand quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
4
Do I know you? : how brand familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
Saved in:
5
Self-brand congruity and brand communication
Rajabi, Mahdi
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Brand management in emerging markets : theories and practice
,
(pp. 137-153)
.
2014
Persistent link: https://www.econbiz.de/10010417738
Saved in:
6
Brand placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
7
Better together? : harnessing the power of brand placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
Saved in:
8
How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011962803
Saved in:
9
Text or pictures? : effectiveness of verbal information and visual cues in advertisements for new brands versus extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Puttemans, Bianca
- In:
Breaking new ground in theory and practice
,
(pp. 343-357)
.
2011
Persistent link: https://www.econbiz.de/10009381004
Saved in:
10
Consumer responses to brands placed in YouTube movies : the effect of prominence and endorser expertise
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10010232563
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->