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~person:"Balqiah, Tengku Ezni"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Russell, Cristel Antonia"
~subject:"Konsumentenverhalten"
~subject:"Mode"
~type_genre:"Conference paper"
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Balqiah, Tengku Ezni
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Russell, Cristel Antonia
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International journal of advertising : the quarterly review of marketing communications
4
Competition and cooperation in economics and business : Proceedings of the Asia-Pacific Research in Social Sciences and Humanities, Depok, Indonesia, 7-9 November 2016, Topics in Economics and Business
2
Journal of business ethics : JOBE
1
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ECONIS (ZBW)
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1
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
2
Uncovering the power of natural endorsements : a comparison with celebrity-endorsed advertising and product placements
Russell, Cristel Antonia
;
Rasolofoarison, Dina
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011799718
Saved in:
3
Corporate social responsibility failures : how do consumers respond to corporate violations of implied social contracts?
Russell, Cristel Antonia
;
Russell, Dale W.
;
Honea, Heather
- In:
Journal of business ethics : JOBE
136
(
2016
)
4
,
pp. 759-773
Persistent link: https://www.econbiz.de/10011533104
Saved in:
4
Eye-tracking evidence that happy faces impair verbal message comprehension : the case of health warnings in direct-to-consumer pharmaceutical television commercials
Russell, Cristel Antonia
;
Swasy, John L.
;
Russell, Dale …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 82-106
Persistent link: https://www.econbiz.de/10011687890
Saved in:
5
Brand
placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
6
Reminiscent bundling and product type influence on intention to purchase : a case in music industry
Hindarto, Chico Adhibaskara Ekananda
;
Afiff, Adi Zakaria
; …
- In:
Competition and cooperation in economics and business : …
,
(pp. 157-166)
.
2018
Persistent link: https://www.econbiz.de/10011949711
Saved in:
7
Role of health corporate social responsibility in enhancing quality of life and loyalty : customer and society perspectives
Balqiah, Tengku Ezni
;
Sobari, Nurdin
;
Yuliati, Elevita
; …
- In:
Competition and cooperation in economics and business : …
,
(pp. 187-200)
.
2018
Persistent link: https://www.econbiz.de/10011949747
Saved in:
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