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~person:"Balqiah, Tengku Ezni"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~subject:"Konsumentenverhalten"
~subject:"Mode"
~subject:"brand familiarity"
~type_genre:"Conference paper"
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Value brands : cheap or trendy...
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Konsumentenverhalten
Mode
brand familiarity
Consumer behaviour
4
Advertising effects
2
Brand image
2
Brand management
2
Cognition
2
Kognition
2
Markenführung
2
Markenimage
2
Product Placement
2
Product placement
2
Werbewirkung
2
brand attitude
2
need for cognition
2
Beziehungsmarketing
1
Brand
1
Brand placement
1
Bundling strategy
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Gesundheit
1
Health
1
Lebensqualität
1
Leistungsbündel
1
Markenartikel
1
Music industry
1
Musikwirtschaft
1
Quality of life
1
Relationship marketing
1
brand placement
1
delayed effects
1
fiction
1
narrative transportation
1
placement modality
1
purchase intention
1
written narrative
1
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Article
4
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Conference paper
Article in journal
157
Aufsatz in Zeitschrift
157
Aufsatz im Buch
17
Book section
17
Collection of articles of several authors
6
Sammelwerk
6
Konferenzbeitrag
4
Arbeitspapier
2
Graue Literatur
2
Non-commercial literature
2
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2
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English
4
Author
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Balqiah, Tengku Ezni
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Indrawati
5
Esteban-Millat, Irene
3
Gijón, Covadonga
3
Ion, Raluca Andreea
3
Jazi, Salima
3
Kasuga, Norihiro
3
M. S. Mahrinasari
3
Nakamura, Akihiro
3
Pei, Yilei
3
Russell, Cristel Antonia
3
Shishikura, Manabu
3
Steudner, Tobias
3
Ariyanti, M.
2
Arsena, Ashley
2
Avramova, Yana R.
2
Bayrak Meydanoğlu, Ela Sibel
2
Bernritter, Stefan F.
2
Bravi, Laura
2
Brüggemann, Philipp
2
Choi, Seung-chan
2
Dens, Nathalie
2
Dräger, Lena
2
Dzung Bui
2
D’Arco, Mario
2
Ernszt, Ildikó
2
Farah, Maya F.
2
Fels, Markus
2
Frasquet Deltoro, Marta
2
Gangl, Selina
2
Gendel-Guterman, Hanna
2
Giang Hong Nghiem
2
Grzybowski, Lukasz
2
Gázquez-Abad, Juan Carlos
2
Gómez-Suárez, Mónica
2
Haubach, Christian
2
Hayo, Bernd
2
Ichikohji, Takeyasu
2
Jitsuzumi, Toshiya
2
Kaswengi, Joseph
2
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Competition and cooperation in economics and business : Proceedings of the Asia-Pacific Research in Social Sciences and Humanities, Depok, Indonesia, 7-9 November 2016, Topics in Economics and Business
2
International journal of advertising : the quarterly review of marketing communications
2
Source
All
ECONIS (ZBW)
4
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1
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
2
Brand
placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
3
Reminiscent bundling and product type influence on intention to purchase : a case in music industry
Hindarto, Chico Adhibaskara Ekananda
;
Afiff, Adi Zakaria
; …
- In:
Competition and cooperation in economics and business : …
,
(pp. 157-166)
.
2018
Persistent link: https://www.econbiz.de/10011949711
Saved in:
4
Role of health corporate social responsibility in enhancing quality of life and loyalty : customer and society perspectives
Balqiah, Tengku Ezni
;
Sobari, Nurdin
;
Yuliati, Elevita
; …
- In:
Competition and cooperation in economics and business : …
,
(pp. 187-200)
.
2018
Persistent link: https://www.econbiz.de/10011949747
Saved in:
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