Marketing is an art to attract and retain customers, but not to any but profitable customers. Unfortunately, organizations often understand that 20 to 40 percent of their customers are unprofitable. Also, many organizations report the fact that their most profitable customers are not the ones...

Ensuring effective customer service requires targeted efforts in a number of areas, one of which is to develop service standards for each market segment. Differentiating customer service is achieved by adopting different standards according to the following criteria: availability of assortment...

The policy for logistic service appears to be part of the overall organizational policy for customer service, but it is particularly meant for logistic activities accomplishment according to customers' requirements. The present report studies the various levels of logistic service's influence on...

The policy for logistic service appears to be part of the overall organizational policy for customer service, but it is particularly meant for logistic activities accomplishment according to customers' requirements. The present report studies the various levels of logistic service's influence on...

The present publication reviews customer relationship management in several basic aspects: preserving the customers; improving the work with key customers and the customer relationship management systems (CRM) as base for organization's behaviour. An attempt for critical analysis of the current...

The goal of the article is to research the information exchange speed’s influence on the effectiveness of the organization. It is necessary to model the entire work of the logistic system in order to study the influence of the information flow. This includes raw materials supply, product...

Ensuring an effective customer service requires targeted efforts in a number of areas, one of which is to develop service standards for each market segment. Differentiation of the customer service is achieved by adopting different standards according to the following criteria: availability of...

Bulgarian Abstract: Статията изследва логистичното обслужване на клиентите като процес на предоставяне на услуги. Логистичните услуги, от своя страна са крайния...

The present publication reviews customer relationship management in several basic aspects: preserving the customers; improving the work with key customers and the customer relationship management systems (CRM) as base for organization’s behaviour. An attempt for critical analysis of the...