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Brand management
38
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English
42
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Bang, Nguyen
Burmann, Christoph
135
Esch, Franz-Rudolf
135
Bruhn, Manfred
117
Meffert, Heribert
99
Kotler, Philip
95
Baumgarth, Carsten
82
Melewar, T. C.
79
Keller, Kevin Lane
77
Homburg, Christian
75
Wiedmann, Klaus-Peter
62
Balmer, John M. T.
61
Bauer, Hans H.
61
Huber, Frank
58
Tomczak, Torsten
54
Ahlert, Dieter
52
Pepels, Werner
52
Kumar, V.
50
Vrontis, Demetris
50
Kirchgeorg, Manfred
45
Sheth, Jagdish N.
45
Foroudi, Pantea
43
Kilian, Lutz
43
Merrilees, Bill
42
De Chernatony, Leslie
41
Loureiro, Sandra Maria Correia
41
Rajagopal
39
Kitchen, Philip J.
38
Backhaus, Klaus
37
Phau, Ian
37
Herrmann, Andreas
36
Pelsmacker, Patrick de
36
Langner, Tobias
35
Pitt, Leyland F.
35
Fournier, Susan
34
Albers, Sönke
33
Fantapié Altobelli, Claudia
33
Gupta, Suraksha
33
O'Cass, Aron
33
Schultz, Don E.
33
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International studies of management and organization
4
Journal of business research : JBR
4
The marketing review
4
Asia-Pacific journal of business administration
3
Journal of strategic marketing
3
Marketing intelligence & planning
3
The international journal of bank marketing : IJBM
2
The journal of brand management : an international journal
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of technology management : IJTM
1
Journal of global marketing
1
Journal of marketing for higher education
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of vacation marketing : an international journal
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Technological forecasting & social change : an international journal
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ECONIS (ZBW)
42
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1
Brand innovation and social media : knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Chen, Junsong
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 11-25
Persistent link: https://www.econbiz.de/10011422679
Saved in:
2
Critical brand innovation factors (CBIF) : understanding innovation and market performance in the Chinese high-tech service industry
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2471-2479
Persistent link: https://www.econbiz.de/10011491067
Saved in:
3
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
4
Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation, and brand positioning : evidence from the Taiwanese pharmaceutical indu...
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 240-257
Persistent link: https://www.econbiz.de/10011734538
Saved in:
5
The state of the art on corporate reputation : a special section
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 217-219
Persistent link: https://www.econbiz.de/10011734498
Saved in:
6
Are you providing the "right" customer experience? : the case of Banca Popolare di Bari
Klaus, Philipp
;
Gorgoglione, Michele
;
Buonamassa, Daniela
; …
- In:
The international journal of bank marketing : IJBM
31
(
2013
)
7
,
pp. 506-528
Persistent link: https://www.econbiz.de/10010200806
Saved in:
7
Customer engagement planning emerging from the "individualist-collectivist"-framework : an empirical examination in China and UK
Bang, Nguyen
;
Chang, Kirk
;
Simkin, Lyndon
- In:
Marketing intelligence & planning
32
(
2014
)
1
,
pp. 41-65
Persistent link: https://www.econbiz.de/10010252037
Saved in:
8
Radical innovation, market orientation, and risk-taking in Chinese new ventures : an exploratory study
Li, Cai
;
Yu, Xiaoyu
;
Liu, Qing
;
Bang, Nguyen
- In:
International journal of technology management : IJTM
67
(
2015
)
1
,
pp. 47-76
Persistent link: https://www.econbiz.de/10011491586
Saved in:
9
Exploring the role of the online customer experience in firms' multi-channel strategy : an empirical analysis of the retail banking services sector
Klaus, Philipp
;
Bang, Nguyen
- In:
Journal of strategic marketing
21
(
2013
)
5
,
pp. 429-442
Persistent link: https://www.econbiz.de/10009781100
Saved in:
10
A framework of brand strategy and the "glocalization" approach : the case of Indonesia
Japutra, Arnold
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 101-125)
.
2015
Persistent link: https://www.econbiz.de/10011396901
Saved in:
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