Similar Search Results

Understanding the influence of eco-label, and green advertising on green purchase intention : the mediating role of green brand equity

Bang Nguyen Viet - In: Journal of food products marketing : innovations in … 28 (2022) 2, pp. 87-103

Persistent link: https://www.econbiz.de/10013163075

Revisit intention and satisfaction : the role of destination image, perceived risk, and cultural contact

Bang Nguyen Viet; Dang Huu Phuc; Ho Hai Nguyen - In: Cogent business & management 7 (2020) 1, pp. 1-20

This paper explores the relationship between destination image, cultural contact, perceived risk, satisfaction, and the revisit intention of international tourists to Binh Thuan province in Vietnam based on data obtained from 405 international tourists. Employing Partial Least Squares Structural...

Persistent link: https://www.econbiz.de/10012626751

The benefits of similarity between tourist and destination personality

Bekk, Magdalena; Spörrle, Matthias; Kruse, Joachim - In: Journal of travel research : a quarterly publication of … 55 (2016) 8, pp. 1008-1021

Persistent link: https://www.econbiz.de/10011608010

What is not beautiful should match : how attractiveness similarity affects consumer responses to advertising

Bekk, Magdalena; Spörrle, Matthias; Völckner, Franziska; … - In: Marketing letters : a journal of research in marketing 28 (2017) 4, pp. 509-522

Persistent link: https://www.econbiz.de/10011780833

Traits grow important with increasing age : customer age, brand personality and loyalty

Bekk, Magdalena; Spörrle, Matthias; Landes, Miriam; … - In: Journal of business economics : JBE 87 (2017) 4, pp. 511-531

Persistent link: https://www.econbiz.de/10011707433

A study on the influence of eco-labels and green advertising on green brand equity in emerging market

Bang Nguyen Viet - In: Journal of promotion management : innovations in … 29 (2023) 2, pp. 205-227

Persistent link: https://www.econbiz.de/10013483031