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New-Product Management : Issues and Strategies
Subudhi, Rabi
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2016
This article, jointly written with SK Baral, in 1995, is on new-product diffusion models given by Bass (1969) and Mahajan, Muller & Bass (1990). It analyses the concepts of product innovation and diffusion and structural presentation
Persistent link: https://www.econbiz.de/10012995365
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