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Markenführung in der "Share Economy"
Fournier, Susan; Eckhardt, Giana M.; Bardhi, Fleura - In: Harvard-Business-Manager : das Wissen der Besten 35 (2013) 11, pp. 90-97
Persistent link: https://www.econbiz.de/10010193184
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Learning to play in the new "share economy"
Fournier, Susan; Eckhardt, Giana M.; Bardhi, Fleura - In: Harvard business review : HBR 91 (2013) 7/8, pp. 125-129
Persistent link: https://www.econbiz.de/10009777915